Blogging is something of a newcomer to social media and most people don’t really know what it is or what are the benefits…
Mackay Web Design often set up blogs on our clients web sites and each client will have a different reason for creating and maintaining a blog.
The most common reason is Search engine optimisation, google loves to see frequent changes on the web sites it crawls so here are a few tips to get folks reading your materiel
Know your audience… Ensure your blog is relevant to the customer the web site is aimed at
Write with personality… Think about the kind of person who reads blogs, they are likely to be younger educated people who want interesting and informative content
Link it to your business… A common mistake is to assume visitors understand what you do. make it clear in the blog entries where the content fits in your business
Keep Updating… Make sure you blog regularly otherwise visitors will not come through your site regularly
Lastly … make it informative, relevant and interesting…
About Mackay Web Design and this blog
The purpose of this blog is to help people get the most effective results for marketing your business and website online. We will provide hints and tips along with important industry information.
