Why Brands Should Never Scrimp on Great Product Photography
For small businesses, minimising costs and maximising profits is a constant battle. It is possible to scrimp on some things, but ask any savvy marketer and they’ll uphold that great product photography isn’t one of them.
Humans are intrinsically visual creatures, and this trait is only amplified during the purchasing process. So as far as ROI goes, product photography is a powerful investment. In fact, without beautifully photographed products, you’ll be not only damaging, but destroying your chances at conversion. A little dramatic, but the truth no less.
And when it comes to online retail, the importance of great product photography has never been so patent…
The online landscape
Australia is in the midst of an online shopping boom, with the latest statistics from National Australia Bank’s Online Retail Sales Index (NORSI) revealing that online spending grew by a huge 13.5% in the 12 months to June 2016. Aussies love to shop online, with smartphones and tablets making the process easier, and more enjoyable than ever. But just because they’re not browsing a bricks and mortar store, it doesn’t mean consumers are any less demanding. In fact, the lack of physical contact means it’s more important than ever to engage customers. And as far as goods are concerned, this puts product photography at the top of the priority list.
For example, if a consumer is considering purchasing an item of clothing online, it’s not enough to simply offer than one or two photographs of the product. Instead, they’ll want to see the garment from all angles and applications. This means that to maximise the chances of conversion, you’ll need snaps of a model wearing the garment, close ups of designs details and more. Basically, they can’t physically touch, feel or interact with the garment, which means you need to offer them a virtual experience that makes up for the lack of contact.
So how can you ensure that your product photography works to convert consumers? Here’s our top tips on how to take photographs that will have customers dashing for the checkout.
Attention to detail
The more detail you show, the greater your chances of conversion. Customers love to visualise themselves using, experiencing and enjoying a product so give their imaginations something to run wild with.
If you’re shooting products by hand, natural light almost always tends to trump artificial light.
Commission an expert
Taking beautiful photographs is harder than you might think. Unless you’re armed with more than an iPhone or a dinky point and shoot, it’s definitely worth budgeting for a professional shoot.
There’s no shortage of photography services out there, which can make it hard to choose a professional. That’s why we decided that as well as offering web design in Mackay, we’d back our services with a professional product photography add-on option. So, if you’re in search of a web design QLD service as well as stunning product photography that will captivate and convert, we’ve got it covered.
Get in touch with one of our friendly customer service experts today to chat about web design QLD, and photography for local Mackay businesses making the move online.