When Forrester Research’s Dr. James McQuivey declared that “a minute of video is worth 1.8 million words” the marketing world lapped it up. But what would happen if you elevated these 1.8 million words to heights of 100 or more metres? Yes, we’re talking about drone services.
So much more than simply a tool used by Carrie Mathison and her fellow CIA agents in Homeland, drones have emerged as a wildly powerful and inspiring tool for digital marketers. They’ve completely transformed the B2C landscape, and quite literally elevate campaigns to a whole new level. So why are the likes of Red Bull, Coca Cola and GE flying high with drones?
A new perspective
Humans are intrinsically visual creatures, and respond to images that capture the attention. Eye level videography can enchant, but treat viewers to a bird’s eye perspective and engagement is almost guaranteed.
Inspiring the imagination
When it comes to capturing the hearts and imaginations of viewers, aerial drone photography yields incredible power. The sheer fact that viewers get to soar above a scene is novel enough in itself, with sweeping movements, time lapses and special effects only adding to the experience.
Access all areas
Queensland is home to some of the most stunning property in Australia. When it comes to capturing the beauty of a luxury pad, even the most talented of property photographers finds it hard to do a home justice from the ground. The solution? Get high. With drones, realtors can offer prospective buyers a bird’s eye view of a property. This means capturing lush green lawns, infinity pools, multi-car garages and the home itself, all in one shot.
Affordable and accessible
In the past, sweeping shots were only possible with the help of a helicopter, and a ludicrous price tag to match. Drones have completely revolutionised access to aerial footage, and allow anyone with a UAV and camera to film their own sky-high footage. Of course, not all operators are created equal. Capturing high quality drone footage is an art in itself, which is why we enlist professional videographers to oversee our aerial photography Mackay service. The result? The best drone videography in Mackay, guaranteed.
Not just for brands, drone videography has become a favourite with brides and grooms wanting to capture their big days from all angles. For cinematic wedding videos that blur the line between Hollywood and Hamilton Island, using drones to create ceremonial masterpieces is becoming an increasingly popular route.
There’s no arguing with the fact that video is here to stay. In fact, Cisco even predicts that by 2019, 80% of all consumer internet traffic will be video based. And you can bet that no matter what the brand, product or consumer base, aerial photography services will play a central role in the video marketing revolution.
As Mackay’s leading design and marketing agency, we’re sky-high excited to introduce a brand new photography and videography drone service. We’re launching with the goal of becoming the best aerial photography provider in QLD, and can’t wait to start soaring.